Wexford skincare firm enter new markets

Holos Skincare manufactures, distributes and markets its own brand of plant-based skincare with a holistic approach that embraces skin health, wellbeing, ethics and sustainability in Enniscorthy, Co Wexford. The company was founded by Niamh Hogan in 2014 and employs six people with markets online and across pharmacies, health stores and clinics in Ireland. Holos is available online in the UK and exports to Hong Kong.

What sets your business apart from the competition?

Our holistic approach enables us to merge the modern consumer’s need for clean, ethical and sustainable products with mainstream skincare concerns like anti-ageing, skin health and nutrition. We give the consumer a product range that they can adapt to their own lives.

What was the best piece of business advice you’ve ever received?

A friend, who is also in business, asked herself this question every day and, until recently, when I was managing sales, marketing, accounts and everything in between on a daily basis, I would also ask myself: “Is what I am doing now driving sales?”

If the answer was no, I needed to stop what I was doing and get back to driving sales. It really works when you are at the stage where you are doing the job of six people in your company.

What’s the biggest mistake you’ve made in business?

Not hiring fast enough and trying to do everything myself. It literally stunts your growth.

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